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| TRADE CIRCULAR NO.
14 DATED 20-09-2009 |
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REVISED SCHEME FOR EXTERNAL MARKET DEVELOPMENT
ASSISTANCE |
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ABOUT THE SCHEME
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The
trade is already aware, Coir Board with the approval
of Ministry of Micro, Small and Medium Enterprises,
Government of India is implementing various export
promotion programmes during the current Five Year Plan
period (2007-08 to 2011-12). One of the schemes is
for providing External Market Development Assistance
to encourage the micro, small and medium entrepreneurs
and small scale exporters to enter global market and
to expand the export of Indian coir products. This
will be effective from 01.10.2010. |
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1. |
ACTIVITIES COVERED UNDER
THE ASSISTANCE SCHEME |
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(a) |
To
undertake/ participate in Buyer Seller Meet/, Trade
Delegation abroad; |
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(b) |
For
participation in Trade Fairs & Exhibitions abroad; and
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(c) |
For
production of product brochure/catalogue for use at
abroad. |
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2. |
The
assistance under the scheme shall be limited to the
funds available for implementation of this scheme
under the head Export Market Promotion during the XI
Five Year Plan period 2007-08 to 2011-12. The
decision regarding admissibility of assistance,
quantum of assistance, availability of fund etc. shall
be taken by the Chairman, Coir Board, which shall be
final. |
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ELIGIBILITY |
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All
micro, small and medium exporters, with FOB turnover
of less than Rs.2.00 crore worth coir and coir
products in the previous year and micro, small &
medium entrepreneurs of coir and coir products,
registered with the Coir Board, would be eligible for
assistance under the scheme, provided they have not
availed the facility from any other source for the
same purpose or participated three times in the same
exhibition to the same destination thrice with
government assistance. |
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4. |
PERMISSIBLE LIMIT |
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1.
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Buyer Seller Meet/Trade Delegation |
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2.
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Participation in Exhibitions abroad. |
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Maximum three events in a financial year i.e. Buyer
Seller Meet / Trade Delegation and participation in
exhibition will be eligible for assistance subject to
the condition that participation will not be more than
once in (a) USA, (b) European Union Countries and (c)
other countries in a year. Further, participation in
any particular event shall not exceed three times in
all. In addition to the assistance for production of
product brochure/catalogue shall be extended once in a
financial year. |
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5. |
ELIGIBLE
ITEMS OF EXPENDITURE & FUNDING PATTERN |
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Sl. No. |
Item |
Norms / Scale of assistance |
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A. Participation in
Exhibitions / Trade Fairs / Buyer-Seller Meets /
Market Delegation |
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1. |
Space rent (built up stall of
minimum bookable area)
* Charges fixed by the
organizers and to be verified by Coir Board
before making payment. |
For General Category
Enterprises/Registered Exporters:
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Micro Enterprises/Exporters
: 75% of the actual charges*
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Small Enterprises/Exporters
: 60% of the actual charges
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Medium
Enterprises/Exporters: 25% of the actual
charges
For the
Entrepreneurs/Exporters belonging to North
Eastern Region/Women/ SC/ST category:
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Micro Enterprises/Exporters
: 95% of the actual charges
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Small Enterprises/Exporters
:85% of the actual charges
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Medium
Enterprises/Exporters: 50% of the actual
charges
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2. |
Airfare * (for one
representative from one enter-prise / registered
exporter)
* (Should be the cheapest fare
available to be certified by Coir Board) |
For General Category
Enterprises/Exporters:
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Micro Enterprises/Exporters :
85% of the cheapest economy class return fare
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Small Enterprises/Exporters :
75% of the cheapest economy class return fare
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Medium
Enterprises/Exporters:25% of the cheapest
economy class return fare
For the Entrepreneurs/Exporters
belonging to North Eastern Region/Women/ SC/ ST
category :
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Micro Enterprises/Exporters :
95% of the cheapest economy class return fare
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Small Enterprises/Exporters :
85% of the cheapest economy class return fare
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Medium Enterprises/ Exporters:
50% of the cheapest economy class return fare
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3. |
Freight charges
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Actual, subject to a maximum of
Rs.20,000/- per entrepreneur / exporter |
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4. |
Maximum amount of assistance
towards air fare, space rental and freight
charges |
General Category enterprises /
registered exporters |
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Type of Unit
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Latin American |
Other Countries |
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Micro Enterprises |
Rs.1.75 lakh |
Rs.1.50 lakh |
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Small Enterprises |
Rs.1.50 lakh |
Rs.1.25 lakh |
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Medium Enterprises /
Exporters |
Rs.1.00 lakh |
Rs.0.75 lakh |
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Categories belonging to NER /
Women / SC / ST |
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Type of Unit
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Latin American |
Other Countries |
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Micro Enterprises |
Rs.2.00 lakh |
Rs.1.75 lakh |
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Small Enterprises |
Rs.1.75 lakh |
Rs.1.50 lakh |
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Medium Enterprises/
Exporters |
Rs.1.25 lakh |
Rs.1.00 lakh |
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6. |
GENERAL CONDITIONS |
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(i) |
Assistance would be permissible for one Regular
employee/Director/ Partner/Proprietor of a Company for
air travel in cheapest Economy Class. |
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(ii) |
The
status of Micro/Small/Medium Enterprises shall be
decided on the basis of the investment in Plant &
Machinery as given below :-
a. Micro Enterprises : With investment in
plant and machinery does not exceed Rs.25.00 lakhs
b. Small Enterprises: With investment in
plant and machinery more than Rs.25.00 lakhs but
does not exceed Rs.5 crores.
c. Medium Enterprises: With investment in
plant and machinery more than Rs.5 crore but does
not exceed Rs.10 crores. |
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(iii) |
A
maximum of three participations in a particular event
(including past cases) would only be eligible for
assistance under the EMDA Scheme. |
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(iv) |
Depending upon the budget available, Coir Board should
take five or more entrepreneurs /exporters to the
exhibition. All participants should ensure that the
best quality products are displayed in the
international exhibitions / fairs. |
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(v) |
Adequate representation shall be given to
SC/ST/Minority/Women entrepreneurs/exporters from
North Eastern Region in the international fairs and
exhibitions, subject to the condition that best
products would be showcased |
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(vi) |
While selecting entrepreneurs /exporters, priority
shall be provided to those persons who have not
participated in such events earlier. |
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(vii) |
If
any other financial assistance has been availed from
Coir Board for the same purpose, the assistance
already received will be deducted from the eligible
EMDA and balance alone shall be paid. |
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(viii) |
The
application for assistance under this scheme shall be
filed with Coir Board by the beneficiaries at least
14 days before the departure from India to attend the
event. Date of receipt of application in Coir Board
and date of departure from India will be excluded for
the calculation of advance notice period. |
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(ix) |
The
entrepreneur/exporter/company shall not have been
under investigation/charged/debarred/
prosecuted/blacklisted under the Exim Policy of the
Government of India or by the Coir Board. |
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(x) |
Claims not satisfying any of the conditions are liable
to be rejected summarily. |
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(xi) |
Documentation for buyer seller meet/trade
delegation/participation in fairs / exhibitions abroad
and claims for seeking assistance to be furnished as
prescribed by Coir Board. |
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(xi) |
Assistance shall be available only to the events in
which Coir Board organizes participation of Indian
Coir sector. However, the events organized by the
ITPO and FIEO will also be considered for grant of
assistance under this scheme. |
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7. |
DOCUMENTATION FOR BUYER SELLER
MEET/TRADE DELEGATION/PARTICIPATION IN FAIRS/
EXHIBITIONS ABROAD. |
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(1) |
Application in the prescribed format (Annexure - I for
Buyer Seller Meet/Trade Delegation and Annexure-II for
Fairs/Exhibitions) duly signed and sealed with 14 days
clear advance notice as mentioned under general
conditions is required to be fulfilled. |
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(2) |
The
applicant have to submit along with the application a
self declaration showing the list of Exhibitions/
Buyer Seller Meet/ Delegations undertaken by him by
availing assistance from Coir Board or any other
Government sources during the last 5 years and value
of investment on Plant and machineries counter signed
by the chartered Accountant. This is applicable for
new applicants also. In the case of participation in
Buyer Seller Meet /Trade Delegation the details of
documentary evidence for the events from the concerned
organizer. |
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(3) |
The
claim in the prescribed format (Annexure-III for Buyer
Seller Meet/Trade Delegation. Annexure IV for
Fairs/Exhibitions) has to be submitted immediately
after completion of the activity but in any case
within 3 months of return to India along with the
following documents. |
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a. |
Bill for Payment as per Annexure-V. |
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b. |
Community certificate issued by an Officer not below
the rank of Tahasildar in the case of SC/ST
beneficiaries. |
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c. |
Legible colour copy of passport highlighting the
entries about departure and arrival into India and
also the countries visited. In case passport does not
have arrival/departure dates regarding visits to
various countries, documentary evidence such as
Boarding passes, Lodging Passes, Hotel Bills etc. need
be submitted. |
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d. |
Original E-ticket used during the journey. If
original ticket is lost, a certificate from the
concerned Airline (as per Annexure-VI). |
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e. |
Original Boarding Passes used during the journey. |
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f. |
Space Rent receipt / proof of payment in Original or
Bank Certificate towards remittance of space rent,
freight charges. |
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g. |
Report on results achieved. |
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h. |
Pre-Receipt (Annexure-VII) |
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i. |
A
certificate from the concerned airlines regarding the
actual cheapest air fare. |
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8.
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ASSISTANCE FOR PRODUCTION
OF PUBLICITY MATERIALS |
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With a view to encourage the exporters to undertake
product promotion through production of product
brochures/catalogue for use abroad during the
participation in fairs and exhibitions etc., the
exporters/entrepreneurs of coir would be assisted
under the Coir Board External Market Development
Assistance Scheme @ 25% of the total approved cost,
subject to an upper ceiling of Rs.15,000/-. This would
be subject to meeting the following conditions:- |
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1. |
The
assistance would be extended only for the production
of exclusive catalogues on coir and coir products. |
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2. |
Assistance will be provided once in a financial year. |
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3. |
The
exporter should intimate his intention for producing
brochure / catalogue in writing along with a dummy
catalogue at least 10 days in advance of undertaking
the activity excluding the date of receipt of
application and date of release of catalogue /
brochure. |
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4. |
The
production of catalogue should be for release in any
of the event abroad in which the applicant
participates. |
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5. |
Coir Board shall acknowledge and intimate approval or
otherwise of the application. |
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6. |
The
work should be entrusted to the lowest bidder after
inviting quotations from reputed printers not less
than three. |
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7. |
The
exporter or company shall not be under investigation /
charged / prosecuted / debarred / blacklisted under
the Exim policy or by the Coir Board. |
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8. |
Maximum assistance shall be limited to Rs.15,000/- in
a financial year. |
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9. |
The
claim in the prescribed format along with a copy of
the brochure/catalogue (self certified), copies of
quotations from printers (Minimum three - self
certified), self certified copy of the invoice, self
certified copy of receipt/bank advise evidencing
payment, Stamped pre-receipt, declaration etc. in the
prescribed format (Annexure VIII) shall be submitted
immediately after completion of the activity. |
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10. |
Claim form received after three months of the
production of publicity catalogue or deficiencies not
fully rectified within 30 days of the date of
directions given would not be entertained. |
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11. |
The
reimbursement of the claim shall be subject to
availability of funds allotted by the Government of
India for implementation of the Scheme. |
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12. |
The
Chairman, Coir Board reserves the right to accept or
reject any claim. |
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